Whatever You Think, Think The Opposite
Author: Paul Arden
Manufacturer: Penguin
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It's Not How Good You Are, It's How Good You Want To Be
Author: Paul Arden
Manufacturer: Phaidon Press Ltd
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Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Prion Books Ltd
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
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A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
Author: James Young
Manufacturer: McGraw-Hill Professional
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Confessions of an Advertising Man
Author: David Ogilvy
Manufacturer: Southbank Publishing
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Guerrilla Advertising: Unconventional Brand Communication
Author: Gavin Lucas
Manufacturer: Laurence King
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill Professional
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Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
Author: Jon Steel
Manufacturer: John Wiley & Sons
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Twenty Ads That Shook the World
Author: James B. Twitchell
Manufacturer: Random House USA Inc
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Visual Creativity: Inspirational Ideas for Advertising, Animation and Digital Design
Author: Mario Pricken
Manufacturer: Thames & Hudson
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Advertising Concepts and Copy
Author: George Felton
Manufacturer: W W Norton & Co Ltd
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The Fundamentals of Creative Advertising
Author: Ken Burtenshaw
Manufacturer: AVA Publishing
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Tested Advertising Methods (Prentice Hall Business Classics)
Author: Caples
Manufacturer: Prentice Hall
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson Ltd
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How to Write Great Copy: Learn the Unwritten Rules of Copywriting
Author: Dominic Gettins
Manufacturer: Kogan Page Ltd
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Cutting Edge Advertising: v. 2: How to Create the World's Best Print for Brands in the 21st Century
Author: Jim Aitchison
Manufacturer: Prentice Hall
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Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Random House USA Inc
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Advertising and the Mind of the Consumer: What Works, What Doesn`t, and Why: What Works, What Doesn`t and Why?
Author: Max Sutherland
Manufacturer: Kogan Page Ltd
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Pick Me: Breaking into Advertising and Staying There (Adweek Book)
Author: Nancy Vonk
Manufacturer: John Wiley & Sons
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Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
Author: Michael Newman
Manufacturer: John Wiley & Sons
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The Unwritten Rules of Copywriting: How to Create Better Press, Poster, Radio and TV Advertising
Author: Dominic Gettins
Manufacturer: Kogan Page Ltd
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How to Catch the Big Idea: The Strategies of the Top-Creatives
Author: Ralf Langwost
Manufacturer: Wiley VCH
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