Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Prion Books Ltd
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
Author: Jon Steel
Manufacturer: John Wiley & Sons
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A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
Author: James Young
Manufacturer: McGraw-Hill Professional
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Confessions of an Advertising Man
Author: David Ogilvy
Manufacturer: Southbank Publishing
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A Master Class in Brand Planning: The Timeless Works of Stephen King
Manufacturer: John Wiley & Sons
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill Professional
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
Author: Mark Earls
Manufacturer: John Wiley & Sons
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How to Plan Advertising
Author: Cooper
Manufacturer: Thomson Learning
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The Brand Innovation Manifesto - How to Build Brands, Redefine Markets and Defy Conventions
Author: John Grant
Manufacturer: John Wiley & Sons
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book)
Author: Adam Morgan
Manufacturer: John Wiley & Sons
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Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine Series)
Author: Luke Sullivan
Manufacturer: John Wiley & Sons
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson Ltd
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Agency Account Handling: Avoiding Blood, Sweat and Tears
Author: Michael Sims
Manufacturer: John Wiley & Sons
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After Image: Mind-altering Marketing
Author: John Grant
Manufacturer: Profile Business
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The New Marketing Manifesto: The 12 Rules for Building Successful Brands in the 21st Century (Business Essentials)
Author: John Grant
Manufacturer: Texere Publishing,US
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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series)
Author: JeanMarie Dru
Manufacturer: John Wiley & Sons
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Excellence in Advertising: The IPA Guide to Best Practice (Chartered Institute of Marketing (Paperback))
Author: Leslie Butterfield
Manufacturer: Butterworth-Heinemann
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Beyond Disruption: Changing the Rules in the Marketplace (Adweek Books)
Author: JeanMarie Dru
Manufacturer: John Wiley & Sons
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Space Race: An Inside View of the Future of Communications Planning
Author: Jim Taylor
Manufacturer: John Wiley & Sons
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Ogilvy on Advertising
Author: David Ogilvy
Manufacturer: Random House USA Inc
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
Author: Rothenberg
Manufacturer: Vintage Books
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Advertising and the Mind of the Consumer: What Works, What Doesn`t, and Why: What Works, What Doesn`t and Why?
Author: Max Sutherland
Manufacturer: Kogan Page Ltd
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The Advertising Agency Business: The Complete Manual for Management and Operation
Author: Eugene J. Hameroff
Manufacturer: McGraw-Hill Contemporary
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Behind the Scenes in Advertising,Mark III: More Bull More
Author: Jeremy Bullmore
Manufacturer: World Advertising Research Center
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Casting for Big Ideas: A New Manifesto for Agency Managers (Adweek Magazine Series)
Author: Andrew Jaffe
Manufacturer: John Wiley & Sons
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Brand New Brand Thinking: Brought to Light by 11 Experts Who Do
Author: Merry Baskin
Manufacturer: Kogan Page Ltd
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Truth, Lies and Advertising: The Art of Account Planning (Cram101 Textbook Outlines)
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Leap: A Revolution in Creative Business Strategy (Adweek Book)
Author: Bob Schmetterer
Manufacturer: John Wiley & Sons
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