It's Not How Good You Are, It's How Good You Want To Be
Author: Paul Arden
Manufacturer: Phaidon Press Ltd
|
Whatever You Think, Think The Opposite
Author: Paul Arden
Manufacturer: Penguin
|
Write to Sell: The Ultimate Guide to Great Copywriting
Author: Andy Maslen
Manufacturer: Cyan Books and Marshall Cavendish
|
The Fundamentals of Creative Advertising
Author: Ken Burtenshaw
Manufacturer: AVA Publishing
|
A Technique for Producing Ideas (McGraw-Hill Advertising Classic)
Author: James Young
Manufacturer: McGraw-Hill Professional
|
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson
|
Confessions of an Advertising Man
Author: David Ogilvy
Manufacturer: Southbank Publishing
|
Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill Professional
|
The Copywriter's Handbook: A Step-by-step Guide to Writing Copy That Sells
Author: Robert W. Bly
Manufacturer: Owl Books,U.S.
|
Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)
Author: Jon Steel
Manufacturer: John Wiley & Sons
|
Twenty Ads That Shook the World
Author: James B. Twitchell
Manufacturer: Random House USA Inc
|
Tested Advertising Methods (Prentice Hall Business Classics)
Author: Caples
Manufacturer: Prentice Hall
|
Hey, Whipple, Squeeze This!: A Guide to Creating Great Ads (Adweek Magazine Series)
Author: Luke Sullivan
Manufacturer: John Wiley & Sons
|
The Ultimate Sales Letter: Attract New Customers, Get Face Time, Boost Your Sales
Author: Dan Kennedy
Manufacturer: Adams Media Corporation
|
Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
Author: Mario Pricken
Manufacturer: Thames & Hudson Ltd
|
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
Author: Claude Hopkins
Manufacturer: McGraw-Hill Contemporary
|
How to Get into Advertising
Author: Andrea Neidle
Manufacturer: Thomson Learning
|
How to Write a Good Advertisement
Author: Victor O. Schwab
Manufacturer: Wilshire Book Company
|
The Ultimate Sales Letter
Author: Daniel Kennedy
Manufacturer: Adams Media Corporation
|
Advertising and the Mind of the Consumer: What Works, What Doesn`t, and Why: What Works, What Doesn`t and Why?
Author: Max Sutherland
Manufacturer: Kogan Page Ltd
|
Words That Sell: Thesaurus to Help Promote Your Products, Services and Ideas
Author: Rick Bayan
Manufacturer: Contemporary Books Inc
|
The Copywriter`s Handbook: A Step-by-Step Guide to Writing Copy That Sells
Author: Robert W Bly
Manufacturer: Holt (Henry) & Co ,U.S.
|
Creative Leaps: 10 Lessons in Effective Advertising Inspired at Saatchi & Saatchi
Author: Michael Newman
Manufacturer: John Wiley & Sons
|
The Unwritten Rules of Copywriting: How to Create Better Press, Poster, Radio and TV Advertising
Author: Dominic Gettins
Manufacturer: Kogan Page Ltd
|
